A key design driver of the concept was to create an unusual building that attracted people through the form of the architecture itself. Rather than emphasize signage on the exterior of the mall, a series of large glazed openings that reveal the inner activities of the building act to attract customers into the retail spaces.

These glazed opening are oriented towards the Airport Road such that drivers of passing vehicles can glimpse the life and activity in the mall as they drive past. Such an approach avoids the need for unsightly signage while at the same time clearly promoting the mall as a vibrant urban node.